Marketing
A Mission Statement That Actually Means Something
Mission Done Right If you’ve ever worked in a business, you’ve probably been involved in or heard about a mission statement. Often, mission statements are incredibly boring, confusing, and pretty much pointless. If a mission statement doesn’t instantly guide the actions of the people within the business, it’s not done correctly. I want to tell…
Read MoreSetting Goals by Writing Your Own WHAT?!?!
Goal Setting In last week’s vlog, I wrote about mission statements. One of the things about a mission statement is it doesn’t include goals. A mission statement should not be specific, measurable, or time-bound. Its point is to be lofty and paint a picture of what you are working toward. But this week, I am…
Read MoreGrowing A Business: My Journey into the Heart of Entrepreneurship
Welcome April! A new month means it’s time for a new theme. Leading into the year, the theme was all about the nature of human beings: families, our brains, decision-making, and where our passions and inspiration come from. February, I explored how we want to be heard and seen, which led into March, which was…
Read More